Reason to be excited: Sean McVay. The second-year coach never has coached on a stage of this magnitude, but over two seasons, the offensive wunderkind has proved his innate leadership ability and willingness to evolve as a playcaller. McVay’s offense is full of weapons, including a much-improved quarterback in Goff, a dynamic duo in Todd Gurley and C.J. Anderson, and two 1,000-plus-yard receivers in Cooks and Woods. And recently, he has found a way to keep defenses on edge in utilizing every single one of them. Goff was 7-of-7 for 107 yards when targeting Cooks in the NFC Championship Game. — Lindsey Thiry
Underdogs? Patriots show pedigree, down Chiefs in AFC title game
The Patriots are headed to their third straight Super Bowl after going on the road and handling Patrick Mahomes in the AFC title game.
The Rams went all in, and now they are going to the Super Bowl
The Rams spent big on both sides of the ball and had expectations to match. It was all worth it as the Rams make their first Super Bowl since 2001.
From 4-12 to Super Bowl LIII: This Rams’ turnaround is on Sean McVay
The Rams’ turnaround has come ahead of schedule thanks to the environment built by their 32-year-old coach who has become a standard other teams wish to copy.
Reason to be concerned: Experience. There’s no telling how a team of young playmakers will react when they take the field for the biggest game of their careers. They showed their poise in a divisional-round win and in the NFC Championship Game, but Cooks and cornerback Aqib Talib are the only offensive and defensive starters with Super Bowl experience. — Thiry
Rams will win if …: they avoid turnovers. A common denominator in all three of the Rams’ regular-season losses were turnovers by Goff; he threw an interception against the Saints, threw four against the Bears and was responsible for two turnovers in a loss to the Eagles. If Goff can take care of the football, the Rams can win the Super Bowl. — Thiry
X factor: Woods caught 86 passes for 1,219 yards during the regular season. He also added six scores in a system that fits his skill set. Look for Woods to show up running intermediate cuts off the Rams’ early-down play-action concepts, while also creating separation on deep crossing routes. And when Goff can throw in rhythm, Woods will find the open voids in the coverage to move the sticks. He’s a slick route runner with the toughness to make plays inside the numbers versus both zone and man coverage. — Bowen